Objective: Build a design identity to reflect Desert Wake's ultimate wake boarding and water sports experience. The lizard, a natural animal of the desert, best represents Coachella Valley and embodies the family-friendly brand. A younger version of the lizard was created for the Kid's H2O Fitness Club. Each are integrated visually throughout the 16-acre recreational water park.
Projects: logo design, brand identity, apparel design, merchandising, posters, billboards, rack cards and gift certificates.